Sip it hot. Still steaming ’til the last drop.
Get the most out of every sip, keeping the heat and aromas trapped within.
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Trap The Heat
Now, you can enjoy a hot cup all morning and even well into the evening. Savor the rich, savory experience coffee was made for. Built with double-wall stainless steel and a timeless design, it traps heat for up to 12 hours.
Keep It Cold
Thanks to the same double-wall stainless steel that traps heat for up to 12 hours, it keeps drinks cold for up to 24. Crisp and refreshing from the first sip to the last.
Spill-Proof. Stress-Free
Built with a leak-proof seal and twist-locking lid, you can strap it to the back of a bull. Nothing escapes.
Taste the Coffee. Not The Cup
Coffee shouldn't taste like anything but coffee. Our ceramic coating makes sure of that. Don’t settle for compromised flavor. Taste The Difference.
At Fellow, we believe a good start to the day makes all the difference. The best way to start is with a fresh cup that stays hot all day, wherever life takes you.
Keep it steaming. Own the flavor. Experience the mug.
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My Approach
I opened by calling out a problem most people know too well. Coffee that goes cold before you finish it. Then I introduced the Carter Everywhere Mug as the solution and walked through its biggest benefits like heat retention, cold preservation, spill-proof design, and pure taste. I kept the tone casual and confident with short, easy-to-read sentences. The copy flows with the layout so each section is quick to grab and keeps the reader moving toward a strong call to action.