Nobody is going to tell you.
88% of people notice your breath.
Only 12% will say something.

Don’t walk around wondering if it stinks. Walk around knowing it’s fresh.

Out with the old, in with the new. The Philips Sonicare Electric Toothbrush does more than brush — it’s built with three unique modes:

  • Deep Clean to take down stubborn plaque

  • Whitening to keep you fresh for that date or meeting

  • Gum Care that treats your gums like royalty.

    No discomfort, just care.

Charging is as simple as setting it in its sleek stand, and the two-week battery life keeps it ready when you are.

Our ultra-fast sonic technology delivers 62,000 vibrations per minute — like a thousand little dentists in your mouth.

Don’t let your bad breath talk for you. Be proud to smile.
Make the switch to Sonicare.


My Approach

I opened with a bold hook and a surprising statistic to grab attention and make the problem of bad breath instantly relatable. From there, I positioned the Philips Sonicare Electric Toothbrush as the natural solution, connecting each feature to a real-life benefit in a conversational, slightly playful tone. The goal was to keep the reader engaged from start to finish and make switching to Sonicare feel like the obvious choice.

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Onyx Coffee Lab — 3-Part Welcome Sequence Sample

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Native First-Time Buyer Email Campaign