Onyx Coffee Labs
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Onyx Coffee Labs *
Welcome Email (1/3)
Subject: Welcome to Onyx — We don't just brew coffee. It's our craft
We couldn’t be happier you chose Onyx.
The right brew for the bright few.
Our goal is to bring the exclusive, gatekept world of premium roasted coffee to the masses.
Sure, you can go to your nearest grocery store or coffee shop and buy beans there. But the likelihood is that those beans were harvested and roasted months ago.
When you order from us, we guarantee freshly roasted beans that will make you rethink the coffee you’ve been drinking.
We have a brew for everyone.
CTA: Browse our vast collection of unique, premium brews — find the brew for you.
Value / Sensory Hook (2/3)
Subject: Our Coffee isn’t good… It redefines perfect
“No such thing as perfect” is true when you try to please everyone.
But there is a perfect brew for you.
Onyx delivers unique brews for every palate — ensuring there’s a blend that feels like it was crafted just for you.
The aromas rising from your mug after brewing a cup of Onyx are unimaginable.
Expect hints of grape balanced by the smooth sweetness of dark chocolate.
CTA: Go on your own exploration of our roasts. Find your perfect brew.
The Offer / Push (3/3)
Subject: Your coffee’s ready — 15% off your first order
Thank you for choosing Onyx Coffee Lab. To show our gratitude, enjoy 15% off your first order.
Every bag has its own personality — bold flavors and unique aromas. Coffee you can’t find at your local grocery store.
We’d hate for you to miss out on this limited-time offer.
Chances are we crafted a perfect roast that matches your personality. We are a lab after all.
CTA:Take a look at our roasts and claim your 15% off.
My Approach
This sequence is designed to guide readers naturally toward their first purchase.
Welcome and Positioning
The first email welcomes new subscribers and positions Onyx as a brand that delivers what grocery store beans cannot: fresh-roasted quality. It builds trust and shows the reader why Onyx is different.Desire and Sensory Appeal
The second email creates desire through vivid sensory detail. By describing aromas and flavors like grape and dark chocolate, the coffee becomes real in the reader’s imagination. This makes the urge to try it much stronger.Action and Incentive
The final email gives a reason to act. Gratitude sets the tone, urgency reminds them not to wait, and a 15% discount provides the push to buy.
Each email has a clear purpose, and together they move the reader from curiosity to action.